The client requested to change their product tag but wanted to keep the same mascot and logo that was designed by someone else (see original tag here).
Coco Wigs is a line catered to the Lolita fashion so the first thing I did was to change the original color scheme. Bright pink isn’t really a popular color for most types of Lolita fashion. The shades of pink that were originally used were too bright, so I toned down the pink into a more warm and dusty shade. I wanted the primary color to be brown while adding bits of pink, which gave it a nice balance and still comes off youthful but not too childish.
I decided to remove the colors of the mascot because there are many different sub-styles of Lolita. There’s Classic, Gothic, Sweet, Punk, Him, Ero and the list goes on. Having a colorless mascot would leave her open to interpretation and it shows that Coco Wigs caters to all if not most types of Lolita.
I added in a floral background because the Lolita community is known to be over-the-top with their aesthetic. They are far from simple and they love patterns and decorations.
A gap in between Los Angeles, CA and the social media buttons were required for the placement of the product barcode.