This was a bit of a challenging project due to the extremely tight deadline. I was given this assignment from inception to completion, which covered:
– Coming up with different surprise daily sales for each day during Black Friday week.
– Ensuring the promo codes work for each unique sale.
– Finding the right photos that matched with the subject of each sale, and obtaining permission to use them if they weren’t our photos (which was all of them except for the Golden Blonde sale).
– Creating the respective social media graphics for each sale.
Since the graphics were so different from one another, I tried to unify them by giving them a consistent typography style but still give them its own sense of identity by using colors that matched with the subject of the photo.