EpicCosplay Wigs wanted to throw a holiday-themed Instagram contest where the top two winners would receive one of their limited edition wigs worn by the models in the image. The BeautyCam app was used on myself and on the second model to achieve the surreal Anime look (also, the app was a bit popular so I thought it was be comical and fitting to use). The filter gave us little hearts under our eyes, so I decided to trace the hearts, blow them up and then add them on the top and bottom of the main text.
I wanted to avoid using the standard holiday colors (ie: green and red) because while the theme was about the holidays, it was also about looking kawaii while wearing pretty pastel colored wigs. The colors of the texts were primarily based off the color of the wigs we were wearing as well as the color of our clothes to keep a nice, cohesive look.