This was used as a large backdrop for one of New York Couture’s past fashion shows in 2007. Their style was very bright, colorful and had a modern punk rock vibe. The owner at the time liked using graffiti themes in a lot of her past promotional images so I decided to run with that for her backdrop. I illustrated the spray paint can and the giant cloud.
Overall, I wanted the image to be fun and fresh and most importantly, I wanted it to convey what the attitude and style of New York Couture was.